Director of Home Care Growth & Operations – San Diego, CA

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Director of Home Care Growth & Operations – San Diego, CA

A respected healthcare services group is seeking a dynamic, growth-oriented leader to manage and expand their home care organization in San Diego. This unique opportunity blends operational oversight with high-impact business development, offering direct exposure to both home care and skilled home health environments. If you are an entrepreneurial leader who thrives on building relationships, driving census growth, and scaling business footprint, this role offers high autonomy, direct access to ownership, and a clear pathway for career advancement.

Benefits & Compensation

• Competitive Base Salary: $85,000 – $90,000, commensurate with experience.
• Aggressive Incentive Structure: Uncapped bonus potential tied directly to Medi-Cal census growth, private pay client acquisition, and successful new admissions.
• Travel Support: Full mileage reimbursement at the IRS standard rate for all community outreach and B2B marketing travel.
• Tools for Success: Cell phone stipend and full marketing resources.
• Autonomy & Impact: Direct line to ownership with significant influence over growth strategies and operational decisions.

Day-to-Day Responsibilities

• Drive Business Development: Act as the primary face of the organization across San Diego County; build and nurture strong referral pipelines with hospital discharge planners, county caseworkers, and community organizations.
• Accelerate Census Growth: Lead community outreach initiatives, conduct intake consultations with potential clients/families, and streamline the onboarding process for new admissions.
• Strategic Partnerships: Collaborate with company leadership to design, execute, and report on targeted marketing campaigns and strategic growth initiatives.
• Oversee Office Operations: Manage a lean team focused on efficient scheduling, caregiver onboarding, and maintaining high client satisfaction.
• Culture & Leadership: Foster a vibrant, solutions-oriented culture that motivates office staff and field caregivers alike to deliver exceptional care.
• Operational Quality Control: Ensure general alignment with California home care standards and accurate billing/visit verification records through an optimized team workflow.

Requirements & Qualifications

• Proven Business Development Track Record: 2–3 years of experience in healthcare sales, business development, or operations within California home care or skilled home health environments.
• Relationship Builder: Demonstrated success in establishing and maintaining referral relationships with medical professionals, case managers, or community stakeholders.
• Growth Mindset: High energy and a proactive approach to identifying market opportunities and converting leads into active clients.
• Operational Familiarity: Experience managing or assisting with office operations, including personnel onboarding and scheduling coordination.
• Mobility: Valid driver’s license and the willingness to travel frequently throughout San Diego County for B2B marketing and community events.
• Regulatory Awareness: General familiarity with California home care operations (CDSS regulations, EVV systems) to oversee the administrative team effectively.
• Versatility: Willingness to maintain active California Home Care Aide (HCA) registration and support the team operationally when emergency coverage situations arise.

Preferred Background & Skills

• Strong background in private-pay client acquisition or expanding Medi-Cal programs.
• Prior experience initiating Medi-Cal client applications and setting up home health pipelines.
• Familiarity with industry software tools such as eCaring, Gusto Payroll, and QuickBooks.
• Former experience climbing the ranks from field coordinator/caregiver to a management role is a strong plus.

JOB ID: 180356

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Andrea Foley

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